There can't be too many folks reading this travel blog who don't know the story of Kyla Ebbert, the Hooters waitress who was booted off a Southwest Airlines flight for wearing an outfit that would get her kicked out of her workplace for being overdressed. She has certainly had more than her 15 minutes of fame.
Ebbert even had a copycat in Setara Qassim. Within reason, airlines can require whatever they want with respect to acceptable attire, if you ask me, and passengers can choose to fly with them or not. However, if Southwest wants to enforce a dress code, they should have one in the first place, or at least be consistent — note that Ms. Ebbert got past both the check-in agent and the gate agent without any complaint about her attire.
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